The Panic Attack That Changed My Life: Why I Founded Swag Your Truth

About the Founder

Stephen Madaus was inspired to grow Swag Your Truth into a brand dedicated to fighting the stigma of mental health because of his own deeply personal journey.

It began during the pandemic, while he was driving through the desert on an out-of-town work trip. Out of nowhere, a wave of panic crashed over him — an overwhelming, out-of-body sensation that felt like a heart attack. Isolated in the middle of nowhere with little hope, that moment changed his life forever. It was Stephen’s first panic attack — the beginning of a series of emotional aftershocks that would shake the foundation of his world.

What followed was a period marked by confusion, shame, and isolation. Not wanting to burden others who he feared wouldn’t understand, Stephen withdrew — until the pain made the idea of continuing life feel unbearable. But through that darkness, a purpose was born.

Stephen began speaking his truth — not just for himself, but for the countless others suffering in silence. He knew that if he didn’t, others—like his own nephew—might lose the battle. Swag Your Truth was created to turn silent struggles into loud statements, using fashion as a vehicle to open up conversations around mental health and healing.

The mission is simple: to shatter the stigma. Because sometimes, one honest word — one courageous truth — can save a life.

Stephen has proudly partnered with NAMI Minnesota, donating a percentage of all Swag Your Truth proceeds to support their mission. No one should ever feel ashamed of their mental health. We all go through different seasons in life. And in every season, your truth deserves to be heard.